Walking through a skincare aisle can be daunting when you’re bombarded with so many options to choose from! The truth is, to find out what products will actually make a difference to your skin’s complexion, you’ll need to level up your skincare knowledge.

What Are Active Ingredients?

A beginner-friendly guide to studying skincare is to identify active ingredients in your products. Active ingredients are the main chemicals in your skincare products that are supposed to target your specific skin concerns and bring about therapeutic effects.

Essentially, sourcing for active ingredients ensures that your skincare is tailored to your needs to make it as effective as possible. Elizabeth Arden is known for having cutting-edge active ingredients in their skin products, and emphasize on these ingredients so that consumers can understand exactly what will help us

Since dullness, hyperpigmentation and ageing are some of the most prominent skin concerns we all face, we’ve broken down which active ingredients to look out for to help you combat these skin woes!

1. Ceramide

Ceramide is a substance that is naturally found in our skin. It helps skin remain plump and fortifies the skin’s barrier from foreign elements. As the building blocks of your skin, ceramide is essential to your skin’s health. Unfortunately, ceramide production in your skin reduces with age. So, replenishing your skin with Elizabeth Arden’s Advanced Ceramide Capsules will make up for any slowed production, improving barrier function and moisture retention in your skin keeping it youthful and firm.

2. Idebenone Ester

This ingredient is the single most powerful antioxidant in the market compared to the likes of more common antioxidant substances such as vitamin C and ferulic acid. Why are antioxidants important in your skincare you ask? Well, they actually help protect against free radicals which are found in pollution, radiation and smoke—all of which have been discovered in our city air.

But the reason why idebenone ester is a cut above the rest is that is works to moisturize and improve skin texture while it protects your skin. This ingredient isn’t commonly found in most skincare products but Elizabeth Arden’s Prevage Anti-Aging Daily Serum lists Idebenone Ester as one of their main active ingredients.

3. Advanced MI˟ Concentrate

Exclusive to Elizabeth Arden, this compound is actually a blend of vitamin C and niacinamide. Vitamin C is commonly used for brightening and anti-ageing while niacinamide is a powerhouse ingredient that targets discolouration, redness, regulates oil production, minimises fine lines and boosts your skin’s immune system!

Elizabeth Arden’s Visible Whitening Melanin Control Night Capsules is delivered in capsules that double the melanin inhibiting power to help get rid of pesky dark spots and scars caused by hyperpigmentation. Their clinical tests even showed that 93% of women had an visible improvement in skin brightness, radiance, tone and texture after using it nightly.

4. Probiotic Complex

We all have a natural bacterial system in our skin but it can be prone to damage in our modern lifestyle causing an imbalance in the composition of good and bad bacteria. Fortunately, nourishing your skin with probiotics is a quick and easy way to keep it balanced, allowing you to achieve radiant and glowy skin.

This is especially beneficial for those with sensitive skin as probiotics help to rebuild the skin’s barrier, assisting in reducing skin sensitivity. The probiotic complex featured in Elizabeth Arden’s SUPERSTART Skin Renewal Booster acts to restore the health of your skin’s surface layer and will also increase the effectiveness of any other skincare products you use!

5. Salicylic Acid

BHA, also known as salicylic acid, is commonly used in acne-fighting beauty products due to its ability to penetrate deeper into layers of the skin to unclog pores and prevent acne. But what most people don’t know is that it also acts as a chemical exfoliant to minimise the appearance of hyperpigmentation.

Moreover, this ingredient inhibits Melanin production in the skin to give the appearance of brighter and radiant skin. After treating your skin with salicylic acid, seal in the goodness with Elizabeth Arden’s Eight Hour Skin Protectant which is designed to soothe, hydrate protect your skin. Bonus tip: this miracle product can even be used as a brow gel or to moisturise dry hair ends!

Elizabeth Arden @ The Shilla Duty Free

Elizabeth Arden “With Love from Singapore” Tote Bag

Now that you have the tools needed to make the best skincare decisions, it’s time to hit the shops! Fortunately, Elizabeth Arden is having a limited-time promotion on their products! You’ll receive a limited edition “With Love from Singapore” tote bag personally designed by Korean Fashion Illustrator Sokidahee, and a skincare gift set (consisting of a 30ml Ceramide Youth Restoring Essence and a 15ml Ceramide Lift and Firm Night Cream) when you purchase any 2 Elizabeth Arden products at minimum S$180 from The Shilla Duty Free Shops at Changi Airport.

If you are travelling around the region, catch the “City Theme” collectible Tote Bags in varying designs from Korea, Japan, Hong Kong, Taipei, Shanghai, Beijing, Hainan, Malaysia and Thailand.

Happy shopping!


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