Sephora Beauty Playhouse

We were so excited to be invited to the preview of the Sephora Beauty House, Singapore’s first and biggest playhouse ever! The interactive playhouse offers beauty lovers a chance to move through themed rooms designed by beloved brands such as Fenty Beauty, Urban Decay and Fresh.

Sephora will be giving away gift sets packed with full-sized products to the 10 most creative Instagram posts with the hashtag #sephoraplayhouse, so we decided to give you the down low on the most Instagrammable rooms to hit before the crowds come. Keep reading for more insider info on what to expect from Sephora Playhouse, and you can thank me later.

Fresh Beauty

Right out of a 60’s TV sitcom, Fresh Beauty’s themed room (or should I say kitchen) was elegant and playful at the same time. The beauty kitchen shows viewers the abundance of natural ingredients while immersing viewers in a sensorial experience. Throw on a Fresh Apron, and get snapping for a pastel perfect picture!

Urban Decay

Urban Decay’s fun spirit shines through instantly in this room. The coloured trampoline squares that line the floor were inspired by their Born To Run palette full of rich bright shade—perfect for taking jump shots! Don’t forget to grab a fun group photo in their super cute custom mini too.

Fenty Beauty

Fenty Beauty’s Moroccan-themed room feels luxurious yet elegant, much like the star’s personal style. The colourful diamonds in the sky (pun intended) also give viewers a taste of what to expect from Fenty Beauty’s Moroccan Spice Palette.


From 3pm on Saturday, 21st July, head over to Sephora’s Beauty playhouse to catch a live makeup demo from Kat Von D’s resident makeup artist, featuring the brand’s most loved products. Or head over at 6 pm to get brow-grooming tips from Benefit’s brow expert. You’ll also get a free hair-braiding session thrown in!

And if that wasn’t enough, from 4 to 5pm on Sunday, 22nd July, Fresh will be hosting a jam cracker tasting session as they treat your skin to some TLC.

How To Get Into Sephora Beauty Playhouse

Sephora Playhouse is open exclusively to all Sephora Beauty Pass members from 21st July to 29th July, 12 pm to 10 pm, at Ngee Ann City Civic Plaza. To become a Beauty Pass member, just register online, on their app, or in one of their stores with your first purchase!

Once you’re a pass member, you’re ready to book a session to visit the playhouse. But what’s best is that all Beauty Pass members get to bring along 5 friends, so get joining!

For news and updates on the event, you can download the Sephora app. It also enhances the overall room experience within the playhouse, so don’t miss out on that.


Visiting the Sephora Beauty Playhouse is a super fun girl’s day out activity to enjoy this week. There’s also a ton of event exclusive deals to nab, so get going (and get shopping) with your best babes!





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