Armani Box SG: The Red Hot Pop-Up To Be At This Weekend

Just a few months ago, beauty fans were #blessed with Giorgio Armani’s very first store opening here at TANGS. Now we’re in for a treat with the luxury brand’s Armani Box! Located right outside its first store, the Armani Box is the pop-up store beauty lovers need to visit.

Not only is it the first time Armani Box is landing on our sunny shores, but it is the very first time it’s making waves in Southeast Asia. So you’ll definitely want to make sure you’re one of the first few people to show up here. It’ll be ending it’s run here in Singapore on 7 November, so be sure to book your slot! Read on to find out what awaits you, plus the newest Giorgio Armani we’ve been loving.

Insta-worthy moments

When you enter the store, you’re first greeted by Uri, the dashing red gorilla which is a full-sized replica of one that resides in Mr Giorgio Armani’s home — gifted to him by Italian film studio, Cinecitta. Snap a selfie with Uri, or head to the Lip Maestro Photo Booth for a cheeky boomerang or picture where you can play around with balloons or the supersized Lip Maestro!

Shop ‘till you drop

Then head inside the store to get your hands on some of the brand’s products. One you may want to get your hands on is the Giorgio Armani Luminous Silk Foundation, a cult-favourite loved by Kylie Jenner herself!

Whether it’s the Lip Maestro or the limited edition Lip Magnet in #504, be sure to try out the available products yourself. If you’d like some advice on what would suit you best, just sit back and relax while the brand’s experts work their magic on you!


Once you’ve decided to make a purchase, you’ll receive a limited edition Armani Box tote bag (while stocks last). You can also choose to engrave the products you just bought, Andrea engraved her foundation and lipstick, which had a little heart too!

Christmas Collection

After popping by the Armani Box, head to TANGS and get your hands on the Christmas Collection which just launched yesterday on 1 November. This collection boasts iconic Giorgio Armani beauty products that have been spruced up with seasonal packaging that exudes contemporary elegance.

The Armani Si Passione Fragrance, My Armani To Go Iconic Cushion and the Armani/ Privé Haute Couture Rose D’Arabie Fragrance are all dressed in hues of red and black, adorned with Armani’s sparkling, gold Holiday graphic. A truly luxurious gift for your loved ones — or for yourself.

The Armani Box & Giorgio Armani Christmas Collection has put the festive season off to a perfect start. And I’m sure we all know that one beauty junkie, who would love a personalised product from this gorgeous Christmas collection!

So if you’re free this weekend, head down to the Armani Box which is open only ‘till 7 Nov, from 10:30 AM to 9:30 PM, outside TANGS. We recommend reserving a slot here, before heading down and we hope you have a splendid time and a merry early X’mas!

Lots of love,




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