Eytys x H&M Unisex Collection

H&M has teamed up with fellow Swedish fashion cult brand, Eytys, to produce a unisex collection that’s both classic and contemporary in its charm. The Stockholm-based cult brand that’s known for their gender fluid designs, chunky-soled shoes and timeless staples, is all about fashion-forward and fuss-free design.

In this collaboration, we see Eytys’ signature style shine through with pieces that are irresistibly and effortlessly–for the lack of a better word–cool. From the exaggerated silhouettes to the carefully curated materials, this line doesn’t seek to embrace the male or female body but create a shape of its own. We snuck a peek at the upcoming Eytys x H&M collection and here’s how we’re wearing some of our favourite pieces.

Basics But Better

T-Shirt & Snakeskin Sneakers From EytysxH&M 

The Eytys x H&M collection is all about classic form, with a play on proportion and material, so you can be sure their basics are anything but. A well made basic tee is a luxury that isn’t easy to find. From the retro-inspired print to the exaggerated sleeves, all the way down to the very feel of the fabric, this tee is a staple that was made to last the seasons.

Vinyl Jacket From EytysxH&M

We wore this tee with a pair of blue wide-leg jeans to keep with the slouchy, effortless vibe of the collection. For a fresher take on a classic outfit, we also played with texture and print by throwing on a patent jacket and snakeskin sneakers–both of which are part of this versatile line.

Not Your Boyfriend’s Sweater

Green Pullover from EytysxH&M

Neon green might be the colour of the season, but we’re loving the deep emerald hue of this pullover, that’s the perfect backdrop to any bling you might adorn. The piece is a classic, and like the other staples in this collection, its allure comes from its form and fabric.

There’s something innately elegant about an outfit that oozes equal parts comfort and style– but that balance isn’t easy to nail. To achieve this, we kept the look comfortable and clean, working with a pair of slouchy dark wash distressed jeans to keep that aloof air about this outfit, and added a touch of daintiness with sleek and simple gold accessories.

Jeepers Creepers

Snakeskin Jacket and Patent Leather Creepers from EytysxH&M

Looking through the collection, it’s obvious that there’s a focus on shoes. This seems only natural given the fact that Eytys was born from the desire to create the perfect chunky unisex sneaker. Their early design was inspired by shoes worn by the American Navy during World War II, and it’s obvious that iconic workwear aesthetic still rings true.

The extra chunky-soled sneaker, combined with its patent leather finish makes for a shoe that’s both rugged and refined. It features the signature Eytys silhouette fans of the brand know and love. And like the rest of the line, is designed to be mixed and matched effortlessly with the rest of your ensembles. With exaggerated shapes in play, we kept our colours streamlined, matching the black, white and khaki tones of this patent creeper with the rest of our outfit.


The Eytys x H&M unisex collaboration features shoes, clothing and accessories for both adults and kids. So head down to H&M Orchard Building, ION Orchard and hm.com from 24 January 2019 onwards to shop this collection!




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