After a resounding success in 2018, Singapore’s largest designer sale is back for its second year! With over 50 local labels offering up to 90% discount, the KEEPERS Red Letter Sale is one you can’t afford to miss. This year, you’ll see more product offerings from your favourite fashion, beauty and lifestyle brands as well as a selection of F&B partners to keep you amped up during the sale!

From all-natural skincare to affordable luxury jewellery, here’s what you can look forward to at the sale running from 11 to 13 January at the National Design Centre.


Lovers of naturally-derived skincare can rejoice! Conscious and natural skincare labels such as Alche(me), Frank Skincare and Re:Erth are here to treat your skin in the most organic way possible!

If you’ve never heard of homegrown skincare brand Alche(me), consider yourself officially introduced. This label takes personalised skincare to a whole new level by creating customised and precise skincare solutions for every individual via their complimentary skin consultation services.

With this targeted approach, you no longer have to slather on multiple skincare products because everything your skin needs can now be found in a singular product. Not to mention, each ingredient is consciously sourced, eco-friendly and cruelty-free so take this chance and upgrade your skincare routine at the Red Letter Sale!

Japanese skincare brand Re:Erth will also be making its appearance at the upcoming event. Powered by exclusive nature-derived actives such as Japanese White Tumeric, the brand provides mindful skincare formulas, specially curated to deliver radiance and hydration to your skin.


Whether you are working towards experimenting with new styles, or are simply looking to stock up on some wardrobe staples for the new year, KEEPERS has got you covered.

Serious but never severe, minimal but never simple, fragile but never weak — this is local brand, Max Tan’s mantra. Maximising on minimalistic ideas, Max Tan’s collection of quirky cuts and deconstructed pieces inject both masculinity and femininity into a single item, providing your wardrobe with the statement piece it needs.

We’re also excited about Twotaels‘ Modern Orient collection which will be showcased at the sale next week. Twotaels is a homegrown womenswear label exclusively designed for those who adore the simplicity of classic elegance. Their latest collection features pieces with batik prints woven into the modern Chinese Cheongsam silhouette and elegant midis that add pizzazz to your wardrobe.

This Chinese New Year, you can also kick your accessory game up a notch with Carrie K.’s Hexa Rings which feature auspicious semi-precious stones to compliment the different zodiac signs. The sale will also feature other womenswear and jewellery labels such as Eden & Ellie, Weekend Sundries, Tiologie and many more so keep a look out!


At the KEEPERS Red Letter Sale, home and lifestyle labels also promise a stimulating time for your senses. With local perfumeries such as Artisan of Sense and The LAB Fragrances offering unique artisanal scents, you can even expect to customise your own fragrance while you’re there!

Don’t forget to fill up your stomachs after filling up your shopping bags with the refuelling stations set up all around the venue. If you’re a lover of chocolates, Fossa Chocolates is definitely a brand that you should look out for!

They’re Singapore’s first ever bean-to-bar chocolate company that focuses on bringing forth the unique flavours that cocoa beans have to offer. Their award-winning Salted Egg Cereal bar is a perfect example of their unique and delicious creations, offering a well-balanced sweet yet savoury treat for the senses. 

Another food and beverage station to look out for is Butterknife Folk, which specialises in handcrafted gelatos and sorbets. They’ll be offering a range of flavours, from your favourite classics to new quirky creations, with the same amazing quality in every scoop.

With so much to offer, heading over to the KEEPERS Red Letter Sale is truly the way to start the year on the right note. So mark your calendars because this is definitely an event not to be missed!

The Red Letter Sale

Where: National Design Centre, Level 1 & 2

             111 Middle Road, 188969

When: 11th – 13th January, 11 am to 7 pm


Stephanie Low

Stephanie Low

Content & Community Manager at The DC Edit


GRWY #2: Actress Nurul Aini

In the second episode of our Get Ready With You (GRWY) series, we have TV presenter and actress Nurul Aini (@annurul) — or Durrani from Lion Mums in reel life!

Buy Or Bye #3: Reviewing Japanese Beauty Products

In this episode, Andrea reviews beauty products she bought from Kyushu, Japan. Powdered soap and clay masks? Are they a 'Buy' or 'Bye'?

DIY #1: Traditional Pineapple Tart Recipe: Quick, Easy & Sooo Good

Chinese New Year is just round the corner (literally in one week) and Andrea decided to try her hand at baking pineapple tarts!