August is the month to delight in a spirit of patriotism. This National Day, I’m celebrating Singapore’s ever-growing fashion scene with these summer wardrobe essentials by 10 homegrown fashion brands. These staples are sure to make anyone with the ‘fashion-is-dead-in-Singapore’ sentiment think twice.
UOB Cards has partnered up with a few of our favourite local brands here at DC to dish out exclusive promotions happening this August. So shop the best of local brands with UOB Cards at uob.com.sg/shopuob! Let’s wear them loud and proud, my fellow (stylish) Singaporeans!
1. Feli Dress by Stolen
‘To strip away the unnecessary and simplify frivolity’, is the message Founder Elyn Wong of Stolen wants to convey to the fashion world. Elyn’s passion for rawness, minimalism and authenticity is sewn into the very threads of her designs, which continually celebrates the female form.
Stolen is also known for their signature backless designs, and this Feli Dress in Mustard (S$389) with a cut-out low back comes combined with a clean, structured front. Let the back details do the talking!
Get 10% off with no min. spend, and 15% off with min. S$1500 spend with promo code UOB<first6digitsofUOBcardmember> and UOB15<first6digitsofUOBcardmember> respectively.
2. Kiyona Dress by GINLEE Studio
With years of industry experience, Gin Lee has mastered the art of infusing style and comfort into her pieces. Need proof? Let her prestigious Emerging Designer of the Year for Fashion award speak for itself.
10% off regular-priced items with promo code: GINLEExUOB. Valid from 25 Jul to 15 Sep 2019.
3. Freya Tee by The Paper Bunny
The Paper Bunny needs no introduction. But to refresh your memory – Founded in 2013, this highly-coveted stationery and lifestyle brand is known for its aesthetic and stylish illustrations has made its way into the hearts of everyone, including the likes of Margaret Zhang and Aimee Song herself.
Get 10% off with no min. spend (with code: TPBXUOB) and 15% off with min S$60 spend (with code: TPBXUOB15) on regular-priced items. Get an additional 10% off sale items with code TPBUOB10OFF. Valid from 25 Jul to 30 Sept 2019.
4. Geisha Top by Ying The Label
A literal walking Art gallery, Ying The Label is where fashion meets arts. Designed, hand-painted and then digitally printed on the fabrics, her wearable art always makes for a bold look.
The Geisha Top in Lilac (S$229) is a design inspired by the sights and sounds of Japan. Reinterpreting the traditional wear, Ying and her team feature a knotted front with a V-neck collar and raglan sleeves! Love the feminine vibe of this piece!
Get 10% off regular priced items with promo code: UOB10. Valid from 25 Jul to 30 Sep 2019.
5. Round Neck Rib Knit Sleeveless Top by Rye
Homegrown label Rye is what every minimalists’ dreams are made of. Living and breathing the less-is-more philosophy, their transitional pieces is your answer to looking effortlessly-chic and sophisticated.
Seen on Andrea: Round Neck Rib Knit Sleeveless Top in Miso (S$55).
Get 10% off regular priced items with promo code: RYEXUOB10. Valid from 25 Jul to 15 Sep 2019, for online purchases only.
6. Lilah Jumpsuit by SABRINAGOH
ELOHIM BY SABRINAGOH (aka SABRINAGOH), a contemporary fashion brand was founded in 2009, but it only took her a year to be crowned the winner of ELLE Awards Singapore- Designer of the Year 2010. Influenced by her father’s architectural background, her collections inspire strong yet sensuous silhouettes.
Jumpsuits are essential – there’s no denying that. Lilah Jumpsuit in Back (S$189), a timeless classic perfect for work and play.
Get 10% off regular-priced items from ELOHIM BY SABRINA GOH with promo code: UOB10. Valid from 25 July to 15 Sep 2019.
7. Earrings by Ashley Summer Co
Ashley Summer Co believes in the philosophy of slow living, something most of us could definitely use in our lives. Whether it’s lace, silk, rattan, straw or leather, each product is ethically sourced and beautifully handcrafted, with a clear focus on quality.
Get 54% off 2nd bralette with promo code: UOBS54. Valid from 25 Jul to 30 Sep 2019. Not valid for shipping charges.
8. Cuffed Shirt Dress by Weekend Sundries
Slow mornings spent lounging in oversized t-shirts while I sip on an aromatic cuppa and groove to my “Acoustic Favourites” Spotify playlist… is how I like to spend my weekend mornings. However you spend your weekend, we can all agree that it’s two sacred days of respite from our hectic work schedules.
Michelle Chan of Weekend Sundries collections captures the weekend spirit perfectly: effortless, laid back, and comfortable. Whether you’re heading out or unwinding at home this upcoming long national holiday, stay chic with this Cuffed Shirt Dress in Sage (S$109).
Get 15% off site-wite with promo code: UOBWS15. Valid from 25 Jul to 15 Sep 2019. Limited to one-time use per customer.
9. Harper Jumpsuit by Lovengold
Conceptualised by two sisters Lynn and Ivy, they believe fashion and style is the perfect extension for one’s feelings, personality and goals. Take on the world, one step at a time, with their stylish pieces tailor-made for the modern-day, multitasking woman.
Seen on Andrea: Lovengold’s Harper Jumpsuit in Sage Green ($42.90).
Get 10% off regular-priced items with promo code: UOB10. Valid from 25 Jul to 30 Sep 2019.
10. Organic Cotton Halter Dress by Esse
This homegrown eco-friendly label (read our “Eco-Friendly Fashion Labels” article feat. Esse here) creates modern and minimal pieces that are free of prints, diverting all attention to their relaxed cuts and billowy silhouettes that are tried-and-tested Singapore-weather approved.
Seen on Andrea: Organic Cotton Halter Dress, made from one of the most breathable cotton you’ll ever come across. Pair it with a beach hat and a pair of pearl earrings for an exquisite and classy look.
Get 10% off regular-priced items with promo code: UOB<first6digitsofUOBCardmember> Valid from 25 Jul to 30 Sept 2019.
Stay chic and patriotic whether you’re staying at home or heading out over the long weekend this national holiday. A nation that shops together stays together! Happy 54th Birthday Singapore!
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Visit uob.com.sg/shopuob for full details.