Onitsuka Tiger has partnered with Shu Uemura to launch a collaboration we never knew we needed, but now cannot imagine the world without. The combination of the two forces resulted in a capsule collection complete with eleven dynamic Shu Uemura makeup products and a cosmetics-inspired design to Onitsuka Tiger’s iconic sneakers. 

If your brows are furrowing at what ties these brands together, then look towards their name. These two brands have a shared grounding in Japanese heritage and embody a similar pioneering spirit that bolstered their brand to global success. The contemporary nature of both brands culminates in this collection: refined design meets a palette of bold reds, energetic oranges and cool blues, illuminating Shu Uemura’s individualism and Onitsuka Tiger’s innovation. 

Kicking off with Fiery Onitsuka Tiger Delegation EX Sneakers 


Sneakerheads would be familiar with the DELEGATION EX™ — the urban incarnation of Onitsuka Tiger’s design worn by the Japanese team in 1964. But the vivid red (aptly labelled as Tokyo Red) is a fresh take on this design. Its uniqueness is elevated by the texture that structures the shoe. The glossy enamel along the body is reminiscent of cosmetics’ packaging and seamlessly juxtaposed by smooth cow leather. Gracing the sides are Onitsuka Tiger’s staple stripes in black and orange for sleek contrast. 

The voluminous midsole is made of FLYTEFOAM™ Propel, a responsive sponge material suitable for both the athleisure enthusiast and the urban athlete. Stamped on the insole are Onitsuka Tiger and Shu Uemura’s identifiable logos, which are also sported on the spare shoelaces. 

Millennial Individualism, the Shu Uemura Way


As with the sneakers, the cosmetics collection by Shu Uemura exudes vibrance through bold colours and spunky design. The range comprises eyeshadow palettes, lippies, eyebrow pencil, eyelash curler, foundation brush and a cleansing oil — an almost full-face look in one capsule. 

Feast For The Eyes

The eyeshadow palettes come in a zip-up outer case that brazenly showcases Onitsuka Tiger’s signature stripes. There are two variants: Set the Motion and Beyond the Limit. Warm-tone lovers would gravitate to the orange, reds and browns in Set the Motion. Those looking to diversify their palette collection can look towards Beyond the Limit, which includes an electric blue.

The eyebrow pencil’s hard formula and unique “naginata” samurai sword shape allow for drawing precise brow hairs. Instead of its usual brown, the painted body now boasts a vivacious yellow with Onitsuka Tiger’s stripes in black.

The Bold Pout

The lipsticks fall under Shu Uemura’s Rouge Unlimited range, with six shades available in lacquer shine and matte formula. The shades are the perfect fit for the sophisticated individual that knows how to have fun: spunky reds, bright oranges and shiny pinks. Unlike the classic Rouge Unlimited packaging, these bullets are housed in an angular case that emits modernity. 


Essentials Adorned in New Design

Shu Uemura’s quintessential eyelash curler is dressed in a new look: metallic orange and accessorised with an exclusive Onitsuka Tiger Shu charm. This eyelash curler is poised to grab even the most stubbornly forlorn lashes without pinching your eyes. 

The crafted-in-Japan Petal 55 Foundation Brush also receives a revamp in this collection. Its usual cool black is exchanged for a fiery limited edition red complete with — you guessed it — Onitsuka Tiger’s signature stripes. This repackaged brush is not only a feast for the collector’s eyes, but also a must-have for liquid foundation users. The high-density soft bristles effortlessly blur pores for a streakless finish. 

Wiping the day off has never been more effortlessly chic than with Shu Uemura’s Ultime8 Sublime Beauty Cleansing Oil. Waterproof makeup and long-lasting foundations don’t stand a chance against this effective blend of botanical oils. Skin is left cleanly refreshed but still supple after wash.

Even if you already have these staples in your collection, the limited edition repackaging is definitely worth a spot on your vanity. 

On Andrea —

Eyes: Shu Uemura x Onitsuka Tiger Eyeshadow Palette in Set the Motion, $108
Lips: Shu Uemura x Onitsuka Tiger Limited Edition Rouge Unlimited Matte in Chili Ambition, $42
Dress: Rye Cocoon Dress with Back Detail in Flame, $199
Shoes: Onitsuka Tiger x Shu Uemura Delegation Ex in Fiery Red/Black, $229

The Limited Edition Shu Uemura x Onitsuka Tiger collection is available at the following sites:
Makeup collection: Shu Uemura’s website

Sneakers: Onitsuka Tiger’s Website
Also available at Onitsuka Tiger Takashimaya S.C. 

With love,


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